Melbourne City are the first beneficiaries of Football Federation Australia’s decision to allow clubs to sign automotive partners for the upcoming 2016-17 season with the A-League club partnering with Nissan Australia.
Until recently, clubs had not been able to sign automotive partners given the Hyundai’s A-League naming rights deal which began when the A-League debuted in 2005.
As part of Nissan’s brand new official automotive partnership with City, the automaker’s logo will be visible on the sleeve of the A-League team’s home and away jersey and the sleeve of the W-League team’s away jersey. Added to that, strong Nissan branding will be seen at Melbourne City’s home
To further drive the start of the local partnership, the #23 Nissan Nismo Altima Supercar, driven by Nissan Motorsport’s Michael Caruso, will bear Melbourne City branding at this weekend’s Townsville 400 round of the Supercars Championship.
Nissan Australia’s crossover of sporting interests: Melbourne City’s logo on a Nissan Altima Supercar.
Nissan is in the middle of a a five-year global partnership with Melbourne City’s parent company City Football Group. The five-year deal, which began in July 2014, saw Nissan become the first global partner of the company’s football network, an organisation including Nissan majority owned J-League club Yokohama F. Marinos alongside English Premier League club Manchester City and Major League Soccer’s New York City FC.
“Nissan has a global partnership with City Football Group, which includes teams in the UK, Japan and the USA, and today’s announcement is a natural progression of our strong association with, and support of, the world game,” said Richard Emery, Managing Director and CEO of Nissan Australia. “Nissan Australia is excited to work with Melbourne City Football Club to further strengthen both our brands and commitment to Australian sport.”
Melbourne City FC CEO, Scott Munn, added: “Nissan are, like us, committed to sustainability and innovation and that translates in a very real way to benefits for Melbourne City fans.
“This partnership will see a range of promotions and activities that bring fans closer to Melbourne City and to Nissan. By support for both the men’s and the women’s team, Nissan is demonstrating a real and deep commitment to, and passion for, football.”
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