Is La Liga really coming to China?

Real Madrid and Barcelona now appear to be closer than ever before to playing regular La Liga games in China – but just how soon could that become a reality, what obstacles still lie in the way and what sort of impact would that have on global sport? 

Javier Tebas may not be a household name in the wider football world, but the president of La Liga has certainly been making waves in the industry in recent days, particularly with reference to expanding the global appeal of his league.

In an interview last week with Murad Ahmed from the Financial Times, here’s what Tebas had to say:

“La Liga is global entertainment and we want to grow the international appeal of La Liga. As part of that effort we are discussing the option of playing some of the league matches outside of Spain. These discussions are still in early stages, but, as La Liga, we support the idea.”

In follow-up remarks, he added:

Author: AsiaSportsBusiness

Website: Tanner Simkins @TannerSimkins