Twitter Australia and the Seven Network have announced a partnership which would see highlights of events and other clips produced by Seven shown on the social network.
The online coverage through Twitter would include programs across sports, news and entertainment.
The Australian has reported that Seven will utilise Twitter Amplify. Viewers can watch Seven’s Rio content with pre-roll ads up to six seconds, helping to boost the exposure of Seven’s Olympic sponsors.
Seven’s chief digital officer, Clive Dickens, is quoted in The Australian: “This extended partnership is an important part of our objective to bring our content to every Australian, wherever they are, and for the Rio Olympic Games, allows us to make this the first truly unmissable Olympic Games.”
Seven have also announced a paid, online subscription service for the entirety of the Games via the Seven Olympics app.
Seven’s agreement with the International Olympic Committee stretches to the Tokyo 2020 Olympics with all-encompassing coverage across free-to-air television and subscription television rights, as well as online, mobile and radio.
The post Twitter and Seven partner for content for the Rio Olympics appeared first on Sports Business Insider.