Russia will take the Formula 1 centre stage this weekend in Sochi, and race organisers hope it can boost tourism and also fuel interest in motorsport.
Tag: business of sport
Rugby World Cup: Indians giving the sport a try
Rugby union was introduced to India in the 1870s but interest soon waned. However, now – in Rugby World Cup year – there are ambitions to grow the sport.
Rising sons
Whatever happens in Japan’s next Rugby World Cup match, the sport is already gaining awareness in the 2019 host country.
Asian conversion
World Rugby chairman Bernard Lapasset is setting his sights on developing the sport in Asia, which he calls the ‘future of the game’.
How S. Korea is using golf to spur economic development
South Korea is trying to make golf more affordable – not to create champions, but to boost economic development.
Rugby seeks to make its mark in Asia
The HSBC World Rugby Sevens kicked off in Singapore at the weekend, and the tournament is being promoted heavily to drum up attention.
Restoring the image of India's cricket league
The Indian Premier League is well underway, with two new cricket clubs to replace teams that were suspended for corruption. But are the organisers doing enough to restore the IPL’s image?
The Indian town where cricket bats are made
As cricket’s World Twenty20 tournament gets under way in India, nowhere will support for the host nation be stronger than in the town of Meerut, which produces thousands of cricket bats every day.
In love with Leicester
Their shirts are sold out and they are competing with Manchester Utd and Liverpool to attract young fans, so are Leicester now a force in Asia?