This series showcases the local ventures and technologies that aims to evolve the sports industry in Australia and abroad. It gets the founders, owners and CEO’s to tell us a little about their story and their hopes for success in the sports tech field.
In this profile we spoke to JARO.
Please give us your background on how your company was conceived.
JAfeth ROdriguez is the brains and mastermind behind JARO with the first two letters of each name making up the company name. He is accompanied by Hugh Treseder who is the door opener and business developer.
2 years ago, Jafeth was approached by a friend who ran a baseball league with an administrative headache. Jafeth was asked, with his software development background, if he could help and built a simple platform alleviating communication, organisation and structure for the club. JARO soon grew to 9000+ users and has now secured such prestigious teams as the Central Coast Mariners and ACT Brumbies. There then came the request to address more serious areas such as player welfare, injury prevention and data analytics allowing the players to perform to their optimum level without injury and for the managers, clubs and academy’s to identify top talent through this data. Today, JARO is now in Australia, China, and soon to the US.
Can you give your best elevator pitch?
JARO is a centralised software solution that allows clubs and teams to communicate effectively through online and mobile applications, while addressing the player welfare and injury prevention, through their data, ensuring the players are training to their optimum level. JARO also provides an eco-system, also allowing users to tap into their partners such as VX Sport GPS, VPA Video and player data, all backed by JARO’s centralised admin software.
JARO: “Through data we collect, teams can ensure they are training to achieve the best outcome while reducing injury.”
Briefly describe your product.
1. Sports club, academy, team, school, software allowing simple communication at the touch of a button.
2. Data we collect allows players to train to an optimum level without injury.
3. Data we collect focuses on player welfare ensuring players are at the top of their game, physically and mentally.
What problems does your product tackle and the solutions that you are trying to solve?
A centralised software that alleviates the stress of relying on Excel, txts and emails by enabling communication at the click of a button to one or all concerned. Through data we collect, teams can ensure they are training to achieve the best outcome while reducing injury.
Have you identified a customer or target market?
Yes, schools, academy’s and sub-elite teams within Australia. Our goal is to enter China, US and the Europe.
How do you intend to scale your business globally?
We have recently on boarded our first NFL team in China and through our ever expanding global network, we aim to tap into the international market off the back of success in Australia and China. We also in discussions with an investor so will consider this option in order to ramp up resources quickly.
Looking into the future, what do you foresee for your company five years from now?
We see our company as having over 500,000 users and across Australia, China and Europe. That’s of course unless we have been bought out!
With thanks to the Sydney Sports Incubator. The SSI is a NSW Government sponsored program whose primary partners are Sydney Olympic Park Authority (SOPA), NSW Institute of Sport (NSWIS), SportsCamps Australia (SCA) and Lakeba, the technology partner. The SSI reviews and supports sports themed innovation (in software, hardware, nutritional and medical applications) that may have a direct and positive impact within the sports community as a whole from grassroots through to the elite.
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