On the eve of the Rio 2016 Games, Optus have continued their moves into sport by signing an eight year principal partnership with Swimming Australia.
The multifaceted deal means the telco will be a major partner of the national team, Australian Dolphins, which includes ambassadorial programs and branding and activation opportunities at Swimming Australia events.
Added to the deal, Optus also gets naming rights to Swimming Australia’s junior swim program, the Optus Junior Dolphins.
The telco will also support the launch of Optus Swimfinder on Swimming Australia’s website which is aimed to help the public participate in swimming.
Ben White, Managing Director of Marketing and Product at Optus, said. “We are excited to partner with Swimming Australia and build on Optus’ support for Australian athletes.
“We are proud to help encourage people to get involved – whether it’s the Saturday morning swimming lessons for the kids or watching our Olympic swim team achieve milestones that will go down in history. Through our partnerships with Swimming Australia and the Australian Olympic and Paralympic teams, Optus is helping swimmers of every level achieve their best.”
John Bertrand, President of Swimming Australia, added. “We are approaching the time where the whole of Australia stops to watch the swimming and this new deal has the opportunity to change the face of the sport of swimming in this country.”
“Swimming Australia has a goal of inspiring Australians to be the swimmer they want to be. This partnership will be vital from the grassroots, to the recreational swimmer, through to the elite athletes that will represent the green and gold on the world stage.”
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