Melbourne Victory secures International Champions Cup major sponsor

A-League club Melbourne Victory has secured home builder Simonds Homes as a front of shirt sponsor for their July matches against Serie A powerhouse Juventus at the MCG, and tour match against La Liga giants Atletico Madrid in Geelong.

Simonds Homes replaces collapsed education brand VIA as the Victory’s front of shirt sponsor when the club competes in the International Champions Cup.

“We are proud to be associated with such a strong and iconic Australian brand as Simonds Homes,” said Melbourne Victory CEO Ian Robson.

“The International Champions Cup brings Europe’s best teams to Australia and will provide global exposure for both the club and Simonds Homes.”

Simonds Homes Director, Rhett Simonds, added: “Simonds Homes is proud to partner with the Melbourne Victory brand and to be involved with international football games of this quality.”

English Premier League club Tottenham Hotspur is the fourth club competing in the 2016 edition of the International Champions Cup Australia.

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Author: AsiaSportsBusiness

Website: Tanner Simkins @TannerSimkins