Football Federation Australia have extended their major partnership with Hyundai Australia for a further four years.
This will see the Hyundai remain as the A-League’s naming rights sponsorship until the end of the 2019-20 season.
Hyundai has been the naming rights sponsor since the start of the A-League in 2005, and this renewal will see the partnership extend through to a 15th season.
Hyundai has also increased its involvement to now include rights to the Westfield W-League, Caltex Socceroos and Westfield Matildas.
The renewal will see a continued investment into the Goals for Grassroots program.
FFA chief David Gallop said about the renewal. “Hyundai has been a fantastic supporter and partner of the A-League since before the competition’s inception and it is great news they have agreed to continue the relationship for a further four years.
“Hyundai’s support now runs through the pyramid of Australian Football from the grassroots to our flagship competitions.”
Hyundai Motor Company Australia Chief Executive Officer, Charlie Kim, added: “A commitment to be title sponsor for 15 consecutive years is a rare thing in any sport, and there is no better measure of how much Hyundai loves the game – we are as much fans as we are sponsors.
“I extend my thanks to David Gallop and the team at the FFA for the great work they do for football in this country. We will continue to support the Hyundai A-League, along with the Westfield W-League, the Caltex Socceroos and the Westfield Matildas, because we know that when we grow football, we grow our brand.”
Despite Hyundai maintaining their naming rights deal over the league, A-League clubs are allowed to negotiate their own into automative partnerships over an agreed threshold.
Melbourne City is the first club to complete a motoring partnership, sealing a deal with Nissan in July.
“The Hyundai A-League has grown to become one of the most recognisable mainstream sporting competitions in Australia and Hyundai should be congratulated for their role in allowing the league and the 10 clubs to maximise future growth by allowing clubs to enter into automotive sponsorships of a significant nature,” Gallop said.
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