Harris Scarfe launch into sports sponsorship with Adelaide Crows deal

Another member club of the AFL’s inaugural National Women’s League has signed a major partner.

Yesterday it was GWS Giants unveiling a suite of partners and today it is the Adelaide Crows.

The Crows have sealed a partnership with retailer Harris Scarfe for the club’s first season in the competition which begins in February 2017.

The partnership, which is the first major sports sponsorship undertaken by Harris Scarfe in the company’s 167-year history, will see the retailer sponsor the back of the team’s playing guernseys.

As one of two co-major partners for the squad, Harris Scarfe branding will also be featured on other club apparel.

Adelaide chief, Andrew Fagan, said: “It’s been an exciting couple of weeks in the development of our women’s team with the announcement of our first coach and we are thrilled to now have the support of such an iconic retailer in Harris Scarfe.

“Our club is proud to be SA’s sole representative in the national women’s league and for the opportunities this brings.

“We are part of an exciting era in Australian sport and there continues to be strong backing from all areas of the community as we build towards making the Crows the club of choice for women and girls.”

The Crows are also in partnership with AFL Northern Territory and will play home games in Adelaide, as well as Darwin, with Alice Springs touted as another possible match-day location.

The post Harris Scarfe launch into sports sponsorship with Adelaide Crows deal appeared first on Sports Business Insider.

Author: AsiaSportsBusiness

Website: Tanner Simkins @TannerSimkins