Adelaide United have signed a three-year exclusive partnership with South Australian based retailer Independent Grocers of Australia.
The deal between the Metcash owned IGA and the club means their branding will be visible on the front of the club’s strips from the 2016-17 A-League season.
IGA replaces former front-of-shirt sponsor Veolia, who first partnered the club in September 2013.
Adelaide United will wear their new Macron sponsored, IGA branded strips for the first time in their round of 32 FFA Cup clash against Redlands United in Brisbane next week.
Madeleine Fitzpatrick, Metcash GM Marketing Supermarkets, said. “With football being the number one sport played by children aged 6-13 in Australia, IGA is looking forward to further raising the profile of the sport and the Reds, especially in regional areas of South Australia.
“Through the support for Adelaide United, IGA retailers will play a major role in getting behind the local community whilst also growing this sport across the entire State. IGA retailers are the heart and soul of many of their local communities as family owned business’ delivering products and services tailored to their shoppers across South Australia.”
Adelaide United CEO, Grant Mayer, added: “This is an exciting relationship and one that will provide broad reaching benefit for all involved with our great club.
“Football participation in this state is on the rise and following our success in last year’s grand final, we very much look forward to working with IGA in developing stronger ties to the community.”
IGA will help the club with a new initiative called the IGA Regional Challenge, which will see local regional teams play against the Reds. To continue the comprehensive nature of the deal, IGA will also sponsor the IGA Regional Challenge, and IGA Family Park, as well as participate in the AUFC Community Program and supporting the Adelaide United Football Schools.
Other aspects of the deal include in-stadium signage at Coopers Stadium for each of Adelaide United’s home matches and other community-based activations.
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