A Toronto based company wants to ensure that an Australian Open fan experience is a memorable one by giving fans the chance to be active fan participants in between games and sets.
Unveiling their technology for the first time in Australia at the first tennis Grand Slam of the year, Brizi helps sports properties automate the creation of memorable fan experiences with their product ‘BriziCam,’ a robotic, augmented reality camera system that fans control via their smartphone.
At this year’s tournament, attendees can use their mobile phones to remote-control cameras set up around Rod Laver Arena.
Cameras are mounted within Rod Laver Arena’s centre court and is accessible by a tournament dedicated URL accessible by fans inside, bypassing the need to download an app. Quite simply, fans punch in their seat number and they will see a live camera feed of themselves on their phone, they then have the ability to pan, swivel and zoom the camera to centre themselves in the photo and instantly share it on social media.
By utilising BriziCam, Australian Open organisers hope that the tournament elevates the fan experience whilst positioning itself as one of the most technologically advanced experiences in world sport.
Australian Open Tournament Director, Craig Tiley, commented: “We (are) using state-of-the-art technology to improve the event experience of all our fans. The Australian Open is renowned as being one of the most innovative sports and entertainment events in the world.”
With immediate content being generated, tournament organisers, sponsors and venue managers can live monitor and positively leverage the huge amounts of branded and fan-curated content
An example of that execution will occur when Australian Open organisers, Tennis Australia, and their major airline partner, Emirates Airlines, will utilise BriziCam to give fans an opportunity to share their in-seat photos to win flights.
Having already built partnerships across United States, Canada, New Zealand, United Kingdom and Europe, the coming fortnight will be Brizi’s second experience of bringing BriziCam to a tennis Grand Slam. The company were at last year’s US Open, where attendees took and shared nearly 7,500 photos that when shared, created hundreds of thousands of social media impressions, a unique way to bridge the gap between fans and sponsors at major events.
With an advanced way of generating sponsorable fan content, Brizi may well consign static in-stadium signage and digital banners to the past.
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