Brisbane Heat switches principal partner

Queensland Cricket has sealed a major partnership with member-based financial services provider CUA.

The three-year deal sees CUA replace Linc Energy as principal partner of Big Bash League franchise Brisbane Heat.

Added to the that, the company will be a premier partner of Queensland Cricket and a major partner of the Heat’s Women’s Big Bash League team.

CUA branding will be visible on both BBL and WBBL team’s playing and training uniforms.

Interim CEO of Queensland Cricket, Michael Kasprowicz, said: “We consider this to be one of the most significant partnerships that Queensland Cricket has entered into, and so we are very excited about working alongside CUA.

“Cricket is booming in Queensland and throughout Australia so we look forward to continuing to grow our game with the enthusiastic backing of our corporate partners.”

CUA chief, Rob Goudswaard, added: “This agreement will see our two member-based organisations work together for mutual good by promoting sport, family entertainment and grass-roots community activities.

“While giving CUA a real presence in the sporting landscape in Queensland, this will also help raise CUA’s profile nationally, with some 200,000 people attending Brisbane Heat matches last summer and another 5.8 million tuning in to watch them on free-to-air TV.”

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Author: AsiaSportsBusiness

Website: Tanner Simkins @TannerSimkins